SOMA agency proposed and implemented the second international Havas group magazine Dare! idea and main theme.
Client: Havas Group
Magazine DARE! is designed to review the news of the international Havas Group and is published and shared with colleagues and clients around the World where the group’s agencies are located. After presenting the first issue of the magazine to the group in 2019, colleagues invited agencies to submit proposals for the second.
SOMA came up with an idea that would be associated with the title of the magazine and seem to extend it – “DARE … to tell the TRUTH”. The theme was born quite organically. Seeing so much “fake news” around us and guided by the group’s values about our ideas and work, we just told it more. We have defined that we must be the ones who dare to speak and create the truth. Those who direct customers in the right direction. We are guided by numbers, analysis and research, which helps us discover the best creative solutions that drive change in the world and change in the people of the world.
After proposing the idea, we worked with the French team to gather all the necessary material, the latest research of the group and systematize its achievements. We prepared texts and illustrations to present the Havas University program, campaigns that have won several Global Awards, Meaningful brands research, and colleagues ’insights into the advertising market.
