Together with the Bonduelle brand & Havas Creative Vilnius, we created a campaign that presents Bonduelle corporation B! Pact initiative. The B! Pact is a global and transversal commitment that involves all of us: brands, farmers, employees, consumers, and people of all ages. Everyone has a role to play in this plan grand scheme to make plant-based food a sustainable way of living. Campaign markets: Lithuania, Latvia, and Estonia.