#NuogaOda with BENU and Nebegėda.lt

Together with BENU pharmacy's Institute of Healthy Skin and Nebegėda.lt project we encouraged people to show their skin some love.

Client: Benu

About the project

Our goal – to encourage people to become friends with their skin and stop being ashamed of its flaws. During the project we talked openly about the challenges connected to acne and encouraged people to take better care of their skin by developing better skincare habbits

Nebegėda.lt, this project’s partner, helped us spread the message, took part in video series about loving your skin and invited people to share their stories by using the hashtag #NuogaOda (#NakedSkin)

Solutions

Key visual and video series with girls enouraging others to love their skin; videos with Nebegėda.lt team.

We also involved BENU pharmacists by filming videos of them talking about propper skincare and the best products for that.

Users, who viewed any campaign material, were further retargeted with messages encouraging them to try BIODERMA products, that are suitable for problematic skin.

The campaign was supplemented by short and informative articles about skincare and self-acceptance, published on benu.lt and the nebegėda.lt platform. Nebegėda SULTYS also prepared a special podcast about skincare in which BENU pharmacist provided information and advice about propper skincare.

Results

More than 50 people got the courage to share their sensitive stories publicly.

The campaign and user generated content was seen by hundreds of thousands of unique users. Most importantly – during the campaign, sales of skincare products in BENU pharmacies increased by more than 30%!!!

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